Ideal Employer survey: undergrads want to work smarter, not harder

by Editor 6/19/2008 3:14:00 PM
contractor jobs,IT contractors

Nearly one in five undergraduate students chose Google (17.1 percent) as their IDEAL (TM) Employer, the popularity of the leading search engine grew as only 13 percent of undergraduate students chose it as IDEAL (TM) in 2007.

Walt Disney (13 percent) comes in again at a close second followed by Apple Computer (10 percent), and Ernst & Young which jumped eight positions since 2007 to be No. 4, edging out the U.S. Department of State (9 percent).

Goldman Sachs, Deloitte, Peace Corps, NASA, and PricewaterhouseCoopers completed the top 10 list. This year, 43,313 students from 195 colleges and universities participated in the Undergraduate Edition of the Universum IDEAL(TM) Employer Survey, making it the largest survey of its kind in the U.S.

In it, students answered questions about their career expectations such as top industries, career goals, communication preferences, salary expectations, IDEAL(TM) employers and more.

The career goals of undergraduate respondents directly reflect attitudes about work and current economic and social events. An overwhelming 64 percent of students feel that a work-life balance is the most important career goal, job security and stability (45 percent) came second. Third on the list is being dedicated to a cause or to feel they are serving a greater good (44 percent) followed by being competitively or intellectually challenged (39 percent), and to be a leader or manager of people (33 percent).

"These savvy undergrads are thinking much more strategically than ever seen before," says Claudia Tattanelli, CEO of Universum USA. "They have seen massive layoffs first hand and are now looking beyond their top three companies to find more stable career choices that are inline with their career goals. In addition, they want to feel as though a work-life balance is achievable without letting it get in the way of their work. They ultimately want to work smarter not harder."

Working in an organization like the U.S Dept. of State allows undergraduate students to achieve top career goals like giving back to the community and their financial goals which is why government/public service remains the No. 1 industry. Healthcare came in second followed by accounting (public), education/teaching, and marketing/advertising. This year, undergraduate students are expecting, on average, $50,640 one year after graduation, and $96,438 after five years.

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MBA students choose Google as top employer

by Editor 5/30/2008 4:08:00 PM
TopITconsultant,IT consulting jobs

Consulting and banking may be very popular career choices, but it was Google that was chosen as the most desirable company to work for by MBA students for the second year in a row. These are the results of a new survey by Universum Communications.

Almost a quarter of the 5,769 students who participated in the survey named Google among the top five most desirable companies to work for after graduation. The survey covered students at 52 business schools. Mc Kinsey and Co. and Goldman Sachs came in second and third.

Google's director of global university programs Yvonne Agyvei says that what attracts so many MBA students to Google is that they “really get a lot of responsibility right at the outset. MBAs are looking for the opportunity to make an impact.”

Even though competition for a job with Google is fierce, with MBA students applying in thousands, Google hired hundreds of new MBAs last year alone.

Claudia Tattanelli, CEO of Universum North America, says that the search engine has become a “worldwide name, it is global and it recruits only the best,” adding that the company also treats its employees very well and in fact “has revolutionized how employees are treated. They are famous for keeping employees happy.”

Here are the top 10 companies and percentages of MBA students who listed them: 


1. Google 23.65%

2. McKinsey and Co. 15.84%

3. Goldman Sachs 14.98%

4. Apple 13.68%

5. The Boston Consulting Group 12.12%

6. Bain & Company 10.81%

7. Walt Disney 8.83%

8. Nike 8.82%

9. Deloitte 8.11%

10. J.P. Morgan 7.94%


Consulting firms in the top 100 include Merrill Lynch (#18), Ernst & Young (#22), Booz Allen Hamilton (#25), PricewaterhouseCoopers (#35), Accenture (#38), KPMG (#51), Mercer Management Consulting (#83) and A.T. Kearney (#96).


To apply for the latest consultant roles, please visit our IT consulting job board.

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IT sector still top choice at engineering colleges in India

by Editor 5/29/2008 2:05:00 PM

Information technology is still the top choice for future employment at engineering colleges in India for the Class of 2009, according to an AC Nielsen Campus Track T-schools study.

The study included 140 top engineering schools and surveyed students’ attitudes toward recruiting companies and prospective employers.

The top three companies among the students are Tata Consultancy Services (TCS), Google and Accenture.

Asked about the top five industry sectors of the future, students listed IT products and services, nanotechnology, management consultancy, energy, oil and gas and finance.

Vatsala Pant, Associate Director, Client Solutions at The Nielsen Company, said:

“Though IT continues to be the favourite among engineering students, we can expect to see them face the heat from unexpected quarters in the years ahead through the resurgence of energy, oil and gas, financial services and banking firms, and an upsurge of nanotechnology.”

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The Most Powerful Brands in the World

by Editor 4/22/2008 3:30:00 PM

Global consultancy Millward Brown has announced the new edition of the BrandZ Ranking, the list of the most powerful brands in the world.

BrandZ is a large brand equity database that contains data from more than a million consumers and compares more than 50,000 brands in 31 countries worldwide.

Each person is asked to evaluate brands in a category with which he or she is familiar and the data is collected each year for the purpose of establishing the world's strongest brands.

For the second successive year, Google is the world's number one brand.

The top 10 global brands, as measured by their dollar value, are:

1. Google

2. General Electric

3. Microsoft

4. Coca-Cola

5. China Mobile

6. IBM

7. Apple

8. McDonald's

9. Nokia

10. Marlboro


The top 10 brands in the UK are:

1. Vodafone

2. Tesco


4. Marks & Spencer

5. Barclays

6. Standard Chartered Bank

7. BP

8. Royal Bank of Scotland

9. Asda

10. NatWest


The combined value of the Top 100 Most Powerful Brands has increased by 21 percent since 2007.

The technology sector, including telecommunications, was the best performing category in this year's ranking, with as many as 28 brands making it to the Top 100. Mobile operators and technology were the sectors that showed the strongest growth in 2008.

The most powerful global technology brands – Google, Apple, IBM and others – are driven mostly by innovation and by the brand experience. Strong brands are not limited to consumer oriented brands like Apple and Google but also include B2B, software and professional services brands.

Among those in the Top 100, there are: HP (16), Cisco (22), Oracle (26), Intel (27), SAP (29), Dell (41), Accenture (49), BlackBerry (51), etc. 


The top 20 global brands in the technology sector are:

1. Google

2. Microsoft

3. IBM

4. Apple

5. Nokia

6. HP

7. Cisco

8. Oracle

9. Intel

10. SAP

11. Dell

12. Siemens

13. Accenture

14. BlackBerry

15. Canon

16. Samsung

17. Yahoo!

18. Motorola

19. Sony

20. Adobe


To apply for the latest Accenture, IBM, Dell, Oracle or SAP jobs, please, visit our job board

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