Quadriga Consulting and Blauw Research partner up to target ICT sector

by Editor 3/26/2008 4:11:00 PM
IT consulting,IT consulting jobs,career openings,consultant

Business-to-business marketing and research firm Quadriga Consulting and MR agency Blauw Research have formed a partnership in order to offer the IT and telecommunications sector better insights and a broader range of international research resources.

Quadriga Consulting Ltd. is an experienced consultancy and a firm that focuses on technological research in the IT and telecom sector.

Based in Northern Ireland, Quadriga has broad international experience in enterprise and telecommunications software, computer hardware and digital content.

Blauw Research brings 15 years of experience in information and communication technology (ICT) to the partnership. It has offices in London, Rotterdam and Nürnberg.

Commenting on the new partnership, Quadriga Consulting Managing Director Jeffrey Peel said:

"This represents a major step forward for ICT players that need both specialist sector expertise and international data collection resources across multiple markets. Many so-called international agencies try to offer turnkey international research capability but typically that means farming data collection out to local agencies that have no overt sector understanding. What we offer is end-to-end management of the process, while never losing sight of the business and research objectives."  

Jonathan Wheeler, MD at Blauw, added: "The ICT sector is very demanding in terms of international capability. Many MR and marketing managers in tech firms get very frustrated that they can’t find agencies that can offer a full understanding of their product management challenges at the same time as offering an international data collection ability. We can offer both. The result is easier, more responsive project management and a focus on the findings rather than the process.”

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