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The Most Powerful Brands in the World

by Editor 4/22/2008 3:30:00 PM

Global consultancy Millward Brown has announced the new edition of the BrandZ Ranking, the list of the most powerful brands in the world.

BrandZ is a large brand equity database that contains data from more than a million consumers and compares more than 50,000 brands in 31 countries worldwide.

Each person is asked to evaluate brands in a category with which he or she is familiar and the data is collected each year for the purpose of establishing the world's strongest brands.

For the second successive year, Google is the world's number one brand.

The top 10 global brands, as measured by their dollar value, are:

1. Google

2. General Electric

3. Microsoft

4. Coca-Cola

5. China Mobile

6. IBM

7. Apple

8. McDonald's

9. Nokia

10. Marlboro

The top 10 brands in the UK are:

1. Vodafone

2. Tesco

3. HSBC

4. Marks & Spencer

5. Barclays

6. Standard Chartered Bank

7. BP

8. Royal Bank of Scotland

9. Asda

10. NatWest

The combined value of the Top 100 Most Powerful Brands has increased by 21 percent since 2007.

The technology sector, including telecommunications, was the best performing category in this year's ranking, with as many as 28 brands making it to the Top 100. Mobile operators and technology were the sectors that showed the strongest growth in 2008.

The most powerful global technology brands – Google, Apple, IBM and others – are driven mostly by innovation and by the brand experience. Strong brands are not limited to consumer oriented brands like Apple and Google but also include B2B, software and professional services brands.

Among those in the Top 100, there are: HP (16), Cisco (22), Oracle (26), Intel (27), SAP (29), Dell (41), Accenture (49), BlackBerry (51), etc.

The top 20 global brands in the technology sector are:

1. Google

2. Microsoft

3. IBM

4. Apple

5. Nokia

6. HP

7. Cisco

8. Oracle

9. Intel

10. SAP