Nearly one in five undergraduate
students chose Google (17.1 percent) as their IDEAL (TM) Employer, the
popularity of the leading search engine grew as only 13 percent of
undergraduate students chose it as IDEAL (TM) in 2007.
Walt Disney (13 percent) comes in again at a close second followed by
Apple Computer (10 percent), and Ernst & Young which jumped eight positions
since 2007 to be No. 4, edging out the U.S. Department of State (9 percent).
Goldman Sachs, Deloitte, Peace Corps, NASA, and PricewaterhouseCoopers
completed the top 10 list.
This year, 43,313 students from 195 colleges and universities participated
in the Undergraduate Edition of the Universum IDEAL(TM) Employer Survey,
making it the largest survey of its kind in the U.S.
In it, students answered
questions about their career expectations such as top industries, career
goals, communication preferences, salary expectations, IDEAL(TM) employers and
more.
The career goals of undergraduate respondents directly reflect attitudes
about work and current economic and social events. An overwhelming 64 percent
of students feel that a work-life balance is the most important career goal,
job security and stability (45 percent) came second. Third on the list is
being dedicated to a cause or to feel they are serving a greater good (44
percent) followed by being competitively or intellectually challenged (39
percent), and to be a leader or manager of people (33 percent).
"These savvy undergrads are thinking much more strategically than ever
seen before," says Claudia Tattanelli, CEO of Universum USA. "They have seen
massive layoffs first hand and are now looking beyond their top three
companies to find more stable career choices that are inline with their career
goals. In addition, they want to feel as though a work-life balance is
achievable without letting it get in the way of their work. They ultimately
want to work smarter not harder."
Working in an organization like the U.S Dept. of State allows
undergraduate students to achieve top career goals like giving back to the
community and their financial goals which is why government/public service
remains the No. 1 industry. Healthcare came in second followed by accounting
(public), education/teaching, and marketing/advertising.
This year, undergraduate students are expecting, on average, $50,640 one
year after graduation, and $96,438 after five years.